PowerShot ELPH 360 Digital Camera w/ 12x Optical Zoom and Image Stabilization - Wi-Fi & NFC Enabled (Black)

The Canon PowerShot ELPH 360 is a versatile and user-friendly compact digital camera designed to deliver excellent image quality for everyday photographers. It combines a powerful 12x Optical Zoom lens with advanced Optical Image Stabilization, ensuring you can capture sharp, clear photos and steady videos even when zoomed in or in low-light conditions. This model is Wi-Fi and NFC enabled, allowing for seamless wireless transfer of your images to smartphones, tablets, and computers, making sharing your memories with friends and family incredibly easy.

This camera is an ideal choice for travelers, families, and photography enthusiasts seeking a step up from smartphone photography without the complexity of a DSLR. Its sleek, black design is both portable and durable, fitting easily into a pocket or bag. The intuitive controls and Smart Auto mode let you focus on your subject while the camera automatically selects the optimal settings. Whether you're documenting a vacation, a birthday party, or a scenic landscape, the ELPH 360 provides the tools to get great shots reliably.

For those looking to expand their creative options, the camera offers a variety of shooting modes, including Creative Filters and Hybrid Auto, which records short video clips before each photo. Its robust feature set, centered around the reliable 12x optical zoom and connectivity, makes it a strong contender in the point-and-shoot category. Explore our Canon Powershot category for compatible accessories like cases and memory cards to complete your kit.

Key Features:

• 12x Optical Zoom with Optical Image Stabilizer helps you capture images with flexibility and ease
• Built-in Wi-Fi and NFC allows for easy sharing and transferring of images and videos
• 20.2 Megapixel CMOS sensor combines with the DIGIC 4+ Image Processor to help deliver stunning image quality even in low light
• 1080p HD video capabilities. Built-in Wi-Fi and NFC allows for easy sharing and transferring of images and videos.
• Large 3.0-inch LCD enables easy viewing even from a wide angle

Superior Optics and Zoom Capability

The standout feature of the Canon PowerShot ELPH 360 is its impressive 12x Optical Zoom lens. Unlike digital zoom, which degrades image quality, optical zoom uses the lens's optics to bring distant subjects closer while maintaining full resolution and detail. Paired with Canon's Intelligent IS (Image Stabilization), this system compensates for camera shake—a common issue at high zoom levels or in low light—resulting in noticeably sharper photos and smoother videos. This combination is a significant advantage for travel and wildlife photography, where you can't always get physically close to your subject.

Effortless Connectivity and Sharing

In today's connected world, the built-in Wi-Fi and NFC (Near Field Communication) are not just features; they are essential utilities. The ELPH 360 excels here, allowing you to transfer photos to your iOS or Android device with a simple tap (using NFC) or through the Canon Camera Connect app. You can then instantly edit, share on social media, or back up your images to the cloud. This seamless integration bridges the gap between standalone cameras and the convenience of smartphones, addressing a key pain point for modern users who want high-quality images without the hassle of cables or card readers.

User-Friendly Design for All Skill Levels

As a bestseller in its category, the ELPH 360 strikes a perfect balance between capability and simplicity. Its Smart Auto mode intelligently analyzes the scene—detecting faces, colors, movement, and lighting—and chooses from 58 predefined settings to deliver optimal results automatically. This makes it incredibly forgiving for beginners. Meanwhile, more experienced users can explore Program Mode for greater control. The camera's compact, lightweight body ensures it's always ready for a spontaneous shot, unlike bulkier camera systems that often get left at home.

Strong Value and Reliability

Canon's reputation for producing reliable, high-quality imaging equipment is a key factor in this model's popularity. The PowerShot ELPH 360 offers a trusted brand name, consistent performance, and a feature set that covers the needs of most casual-to-enthusiast photographers. When compared to other compact digital cameras in its price range, its combination of a long zoom, effective stabilization, and robust connectivity often represents a better overall value, justifying its status as a top-selling point-and-shoot camera.

While the Canon PowerShot ELPH 360 is an excellent camera for its intended use, it's important to understand its limitations to set realistic expectations. Firstly, as a compact camera with a smaller sensor compared to DSLRs or mirrorless cameras, its performance in very low light (e.g., dim indoor settings without flash) can be challenging. Images may show more digital noise (grain) and less detail. The built-in flash helps but can sometimes create harsh lighting. For users primarily shooting in poor lighting conditions, this is a key consideration.

Secondly, the camera's video recording is limited to 1080p Full HD at 30 fps. While this is perfectly adequate for family videos and casual use, it does not meet the standards of content creators looking for 4K resolution, high frame rates for slow motion, or advanced audio inputs. The zoom motor's sound may also be picked up by the internal microphone during video recording. For vloggers or serious videographers, these are significant constraints.

Finally, the camera's design, while portable, means it has limited physical controls. Adjusting settings like aperture, shutter speed, or ISO often requires navigating through on-screen menus rather than dedicated dials, which can be slower for those who want to shoot manually. The battery life, typical for compact cameras, may require carrying a spare battery for full-day shooting events. It's also not weather-sealed, so extra care is needed in dusty, humid, or rainy environments. Understanding these points helps buyers determine if the ELPH 360's strengths align with their primary photography needs.

The Canon PowerShot ELPH 360 is a highly capable and convenient digital camera with Wi-Fi that excels as an all-around tool for everyday photography. Its powerful 12x optical zoom with image stabilization, combined with effortless wireless sharing via Wi-Fi and NFC, makes it a standout choice for travelers, families, and anyone wanting to improve upon smartphone photo quality without a steep learning curve. Its user-friendly automation ensures great results in a wide variety of conditions.

However, it is best suited for well-lit to moderately lit environments and casual video needs. It may not satisfy professionals requiring ultimate low-light performance, 4K video, or extensive manual controls. For its target audience—the casual photographer seeking a reliable, connected, and zoom-capable camera—the ELPH 360 represents a compelling package. If your primary goals are portability, easy sharing, and capturing sharp memories from vacations to family gatherings, this bestseller point and shoot is an excellent investment that delivers on its core promises.